“1637 colours”

“1637 colours”

Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Eric Diratzouyan
Copywriter: Laurent Gagnière

"Wake up, people!"

A nova campanha da Pepsi nos Estados Unidos, é também o maior investimento da última década no lançamento de uma nova marca. A conta está a cargo da Omnicom Group's BBDO, New York. Esta campanha promete ser uma cruzada da Pepsi contra os bocejos que nos interrompem os momentos mais importantes da nossa vida: wakeuppeople.com . Custo total do lançamento 55 milhões de dólares. A guerra das colas continua.

Cannes Press Grand Prix

Category: Household: Cleaning Products
Title: KETCHUP
Advertiser/Client: PROCTER & GAMBLE
Product/Service: ULTRA TIDE STAIN REMOVER
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher
Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos
Other Credits: Designer: Aaron Padin / Art Buyer: Alli Taylor / Retoucher: Yan Apostolides

Cannes 2007

Network of the year
1. BBDO
2. DDB
3. SAATCHI & SAATCHI

Agency of the Year
1. SAATCHI & SAATCHI, New York
2. DDB, London
3. OGILVY & MATHER, Singapore

Cannes - Film Gold

Category: Clothing, Footwear & Accessories
Title: I FEEL PRETTY
Advertiser/Client: NIKE
Product/Service: WOMEN
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Steve Luker
Creative Director: Steve Luker
Copywriter: Sheena Brady/Alberto Ponte
Art Director: Mira Kaddoura
Agency Producer: Robyn Boardman
Account Supervisor: Teri Fildey
Production Company, City: SMUGGLER, New York
Country: USA
Director: Ivan Zacharias
Producer: Shelby Ross/Nick Landon
Editor: Filip Masek

Cannes - Film Gold

Category: Non-Alcoholic Drinks
Title: VIDEOGAME
Advertiser/Client: COCA- COLA
Product/Service: SOFT DRINK
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Dan Wieden/Jon Jay
Creative Director: Mark Fitzloff/Hal Curtis
Copywriter: Sheena Brady
Art Director: Shannon McGlothin
Agency Producer: Niki Polyocan
Account Supervisor: Kirsten Hartill/Lee Davis
Advertiser's Supervisor: David Campbell
Production Company, City: NEXUS PRODUCTIONS, London
Country: UNITED KINGDOM
Director: Smith/Foulkes
Producer: Kara McCombe/Julia Parfitt
Music - Artist/Title: AFM perform "You Give a Little Love" by Paul Williams
Other Credits: Audio Post: POP sound

Cannes Lion - Film Winner

Category: Corporate Image
Title: EVOLUTION
Advertiser/Client: UNILEVER
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Executive Creative Director: Janet Kestin/Nancy Vonk
Creative Director: Janet Kestin/Nancy Vonk
Copywriter: Tim Piper
Art Director: Tim Piper/Mike Kirkland
Agency Producer: Brenda Surminski
Account Supervisor: Aviva Groll/Sarah Kostecki
Advertiser's Supervisor: Mark Wakefield/Stephanie Hurst
Production Company, City: REGINALD PIKE, Toronto
Country: CANADA
Director: Yael Staav/Tim Piper
Producer: Jennifer Walker (Reginald Pike) Stefani Kouverianos (Soho)
D.O.P/Lighting Cameraman: Tico Poulakakis
Editor: Paul Gowan (Rogue Editorial)
Music - Artist/Title: Vapor (David Hayman/Andrew Harris)
Sound Design/Arrangement: Vapor
Post Production: Soho
Other Credits: Photography:Gabor Jurina Retoucher:Edward Cha Animation: Kevin Gibson

Tomasz Kaczkowski

Tomasz Kaczkowski

Volvo by Leonardo da Vinci

Brand: Volvo S80
Agency: Memac Ogilvy & Mather Jeddah
Creative Director: Baker Sartawi
Art Director: Edward Roxas
Copywriter: Susan Al-Amudi
Graphic Designers: Roberto Marcaida
via: Ad Arena

David Gensler

David Gensler.
Designer e estratega (Trend Expert)

Co Branding

Glitzy Swarovski Crystal Philips USB

Dixit

"I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future."
Arnold Schwarzenegger

War Orphans

War leaves many scars.
War orphans need your help to live in peace

Somália
Iraque
Tchetchenia

Advertising Agency: Kolle Rebbe, Germany
Creative Directors: Sven Klohk, Lorenz Ritter
Art Director: Maik Beimdiek
Copywriter: Elena Bartrina y Manns
Illustrator: Eva Salzmann
Image Manipulator: Kathrin Meske
Account Handler: Alexander Duve, Jessica Gustaffson
Marketing Manager: Georg Larscheid
Image courtesy of D&AD
Via: Ads of The World

3 Billion - The Business Behind Youth Culture

"There are three billion people under twenty five on this planet...this is what they are doing..."
Three Billion
Via: Angus Whines

The People behind the numbers

Campanha das Páginas Amarelas com gente real, gente por de trás dos números...
Via: Angus Whine

Top de Videos Virais

500 Years of Female Portraits in Western Art (more)
Viral Video Chart

Young Creatives 2007, Portugal

"Copo"

Apenas uma consideração pessoal, o copy parece-me muito reduzido a moralidades já gastas. Esta questão trata-se de uma problemática mais vasta e complexa do que a simples "ganância". Não é um verdadeiro "call to action" para quem pode decidir sobre estes assuntos... Contudo, mais uma vez prova-se que uma simples execução pode salvar uma ideia!
Young Creatives 2007, Portugal
Tema: Alterações climatéricas
Director de arte: Sérgio Alves
Copywriter: José Diogo
Agência: Euro RSCG
Via: The hidden persuader

Adcenter Interview - Peter Wood, Art Director

"A lot of Research is Word of Mouth"

The Break Up

The Break Up
Colocado por geertdesager

Viral da Microsoft
A relação entre o consumidor e a publicidade e a desconfiança de que ambos já não se conseguem entender

VW

Agency: Ogilvy South Africa

Jogo da Forca

Campanha Viral para sensibilizar para o flagelo da SIDA
Stop Aids

The Art Of Billy Reynolds

"Francine Bares All"
24" x 20". Oil on Canvas. ©2006
"Systemic"
24" x 20". Oil on Canvas. ©2006

Me With My Skull (With Youthful Hairline)
Oil on Canvas. 30" x 24. ©2007.
Via: Billy Reynolds

Kurt is Dead

A Campanha das botas Dr. Martens está a dar tanto que falar (aliás pertence a um dos post anteriores do Marlon Brand). Para quem não sabe, esta campanha utiliza icones mortos do rock que estão no céu a usarem botas Dr. Martens - A execução da ideia está muito boa, contudo, insurgiram-se vozes e protestos por todo o lado tantos que o responsável da Marca resolveu deixar a Agência e anúnciá-lo ao mundo através deste press release, passo a citar:

"NEWS RELEASE

FOR IMMEDIATE DISTRIBUTION

DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES

Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.

David Suddens
Chief Executive"

via: Ads of the World

WWF

Estou tentado a fazer um blog exclusivo só mesmo para anúncios da WWF

Title:Nature Can't Be Recycled.
Advertising Agency: Ogilvy & Mather, Romania
Via:Ads of the World

Visão Junior

Agência: Y&R RedCell Portugal
Produto: Visão Júnior
Títulos: Coiote, Pateta e Homer Simpson
Redactor: José Ricardo
Director de Arte: Tico Moraes
Direcção Criativa: Tico Moraes
Ilustração: Estúdio Ogro
Account: Catarina Graça
Cliente: João de Deus

Budapest

Poema de Billy Collins,
The Poem - My pen moves along the page like the snout of a strange animal, shaped like a human arm and dressed in the sleeve of a loose green sweater. I watch it sniffing thepaper ceaselessly, intent as any forager that has nothing on its mind but the grubs and insects that will allow it to live another day. It wants only to be here tomorrow, dressed perhaps in a sleeve of a plaid shirt, nose pressed against the page, writing a few more dutiful lines while I gaze out the window and imagine Budapest, or some other city where I have never been

Mastercard by The Simpsons

Havainas in Colour

Product : Havaianas
Agency : BBDO New York
Country : United States of America
Creatives : David Lubars (Chief Creative Officer)
Bill Bruce (Chief Creative Officer)
James Clunie (Art Director)
Chuck Tso (Copywriter)

Other Credits : Art Producer: Bronwen Gilbert
Art Buyer: Bronwen Gilbert
Photography: Billy Siegrist
Retoucher: Steve Lakeman
Artist/Illustrator: Mcfaul

"Enjoy Responsability"

By BBDO Toronto

The ironing Service

Uma Engomadoria cria campanha com 3 peças disruptivas:
1- Um Mupi
2- Um tapete de rato
3- Press release
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Via: Invisible Red

Newseum

Portal que mostra mais de 1000 primeiras páginas dos principais jornais do mundo!
Newseum

Your old clothes fit other people

Advertising Agency: JWT, Argentina
Creative Directors: Javier Mentasti, Ramiro Crosio, Christian Camean
Art Director: Ezequiel Orlandi
Copywriter: Damian Isaak
Photographer: Daniel Maestri

Nike Addicted, featuring Edward Norton

Agency: W+K/Amsterdam
Executive Creative Directors: Al Moseley & John Norman
Executive Producer: Elissa Singstock
Creative Directors: Alvaro Sotomayor, Hunter Hindman, Rick Condos
Art Director: Hunter Hindman
Copywriter: Rick Condos
Producer: Elissa Singstock
Assistant Producer: Orlando Wood

Production company: MJZ
Director: Dante Ariola
Producer: Natalie Hill
Editor: Andrea MacArthur (Peepshow Post London)
Voice-Over / Talent / Athletes: Edward Norton (VO) Raul Semmler (Talent)
Post-Production company: The Mill, London (post and EFX), Core 11, St. Louis (EFX)
Audio Post-Prod. company: Grand Central Studios, London
Music & agency: A-bomb, London

nikeplus

Sign Here against Global Warming

Agency: BBDO Guerrero Ortega, Makati City.
Creative Director: David Guerrero
Art Director: Joel Limchoc, Joni Caparas
Copywriter: Simon Welsh, David Guerrero
Photographer: Dindo Villaester

Nothing to Hide to Elave

Uma marca que não tem mesmo nada a esconder no sentido literal.
Elave
Via: Adverblog

Fifth Avenue Apple Store Second Life

U2 In Live on Second Live

How POS is Changing

POS "O palco de todas as decisões do consumidor"

Fashion takes the Lead

O estudo anual levado a cabo pela Shop.org e a Forrester Research conclui que as vendas de Moda pela internet já superaram a venda de produtos informáticos.
A comercialização de roupa, calçado e acessórios através da Internet chegou aos 18,3 mil milhões de euros no ano passado, enquanto as vendas de computadores geraram 17,2 mil milhões de dólares.
in: sapo
Prevê-se um advento do ecommerce e que outras categorias de produto crescam nesta relativamente nova forma de troca.
Shop.org

Axe Shower Gel: Marker

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard, Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart

Defender

Agency: RKCR Y&R для Landrover
via: Kuteev

Norwich Union

Imagens Impressionantes...

Air Wair Dr Martens

Joey Ramone - The Ramones

Sid Vicious - Sex Pistols

Kurt Cobain - Nirvana


Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Art Director: Graham Lang
Copywriter: Andrew Petch
Photographer: Dimitri Daniloff
Retoucher: Christophe Huet
Via: kuteev

Do Cross

Client: ACAM
Agency: Draft FCB Lisbon (Portugal)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça
In: http://www.asourceofinspiration.com/

Fight Club against Advertising

DRAFT FCB - Vodka Taboo

Product: Taboo Vodka
Advertising Agency: DRAFT FCB
Agency Location: Lisbon/Portugal
Creatives: Executive Creative Directors: Duarte Pinheiro De Melo / Luis Silva Dias Art Director: Alessandro Beda
Copywriter: Aline Arantes
Illustrator: Pietari Posti
Photographer: Claus Stelfeld

Segurança na Estrada by Lowe Strateus

Advertising Agency: Lowe Strateus
Agency Location: Paris, France
Creative Director: Vincent Behaeghel
Art Director: Olivier Minet
Copywriter: Maxime Landsheere
Illustrator: Bernard Bittler
Photographer: Adolfo Fiori
Published: April 2007
Agency Website: www.strateus.com

Havaianas

Havaianas
Uploaded by firat

Espectacular!
Vêr campanha em Feet Want Out, Site de visita obrigatória: www.feetwantout.com
In Reality Publicidade

Curtas Digitais Tróia

Festroia 2007 - Independentes Americanos - Filme realizado por Karen Moncrieff. Site oficial: www.firstlookmedia.com/deadgirl
O portal Sapo Junta-se à Festa das Curtas em cinema digital, o «I Prémio SAPO Vídeos de Curtas Digitais»,
"A 23ª edição do Festroia – Festival Internacional de Cinema realiza-se entre 1 e 10 de Junho e será composto pelas habituais quatro secções competitivas - Secção Oficial, Primeiras Obras, O Homem e a Natureza, Independentes Americanos - bem como por várias mostras temáticas"
In www.sapo.pt

Curtas metragens Portuguesas

O Cinema está aparentemente apático no nosso país, mas existem algumas produtoras independentes que tentam inverter essa questão é o caso da Filmes da Mente.
Filmes da Mente