Acção de Guerrilha realizada pela Clínica Marquez em bares e Discotecas
Via: Metamike
Friday, August 17, 2007
Helsinquia Interact
Em Helsinquia foi instalada uma parede interactiva (The City Wall) que tem como principal função dar a conhecer os encantos desta cidade. Esta plataforma alia a informação a conceitos artísticos, relacionados com os conteúdos que disponibiliza. Estes podem chegar de fontes diversas (Flickr, You Tube). Um caso de sucesso de Informação bidireccional que informa seduz e nos faz querer, explorar, sentir mais a cidade...
Thursday, August 16, 2007
SPOON THE UNDERDOG
FROM AUSTIN, TEXAS, Ladies and Gents: Spoon
Spoon
Umas das bandas do momento, com um Swing Mariachi aliado ao pop-rock alternativo. Brilhante!
Spoon
Umas das bandas do momento, com um Swing Mariachi aliado ao pop-rock alternativo. Brilhante!
Tuesday, August 14, 2007
A Moda do Webcast
A new online video magazine
A vez da revista Slate estrear o seu canal on-line a Slate TV. São vários os conteúdos disponíveis e que merecem uma visita
Monday, July 30, 2007
A Inspiração segundo David Fonseca
David Fonseca cria uma série de vários episódios para apreciação on-line, os Webisódios.Projecto interessante, vale a pena dar uma vista de olhos... O objectivo é reflectir sobre as ideias que estão patentes no novo album do David que só sai lá para Outubro. Um excelente teaser que proporciona uma relação mais cúmplice com quem cria.
Wednesday, July 18, 2007
Fé na Publicidade
A religião continua a ser a grande "defensora" dos deveres morais e das causas justas na sociedade, especialmente no que diz respeito à evangelização das palavras do maior "best-seller" de todos os tempos. Este filme promocional da equipa de Futebol Getafe é inspirado, com uma mensagem política muito forte, relevante para o cenário politico-social desse país... Uma produção de "nuestros hermanos" sublime.Contudo foi alvo de críticas contundentes na Conferência Episcopal, onde foi proposta a sua censura. Afinal o que se diz no filme é que o Getafe é uma religião e está acima de qualquer coisa, Será que o produto está over-promissed?
Tuesday, July 17, 2007
Chupa Chups - Outdoor Winner
Advertising Agency: Nongshim Communications >> Agency Location: Seoul, Korea >> Executive Creative Director: WonKyu Jo >> Creative Director: Nam-Kil Liu >> Copywriter: Ji-Yeon Han / Seung-il Park >> Art Director: Sung-Ha Park >> Producer: Sang-Moon Lim >> Account Supervisor: Woo-Jin Jang >> Advertiser's Supervisor: Yoo-Seung Yang >> Advertiser / Client: Nongshim >> Product / Service: Chupa Chups Lollipops >> Category: Sweet Foods & Snacks >> Awards: Cannes Lions Winner 2007 - Outdoor, Silver >>
Aconselhamento Matrimonial
Criatividade tão simples, e tão bem aproveitada para servir o tema... A Mensagem é muito directa...
Agency: Santosh Dhome Design, India
Via: Ad goodness
McCann em Cannes
MacCann Índia congratula-se por ter ganho 4 Leões em Cannes... O que me leva a dizer que: a humildade não é uma virtude no mundo publicitário. Contudo, num agency self-promo que é como dizer: "um anúncio onde a agência se bajula a ela própria"; o exemplo que escolhi até escapa ao pedantismo que regra geral estes "self-promos" têm...
Parabéns McCann
Advertising Agency: McCann Healthcare, Mumbai, India
Art Director/Copywriter: Maneesh Sharma
Reprographers: Nitin Shinde, Sachin Salvi
Published: July 2007
Via: Ads of The World
“1637 colours”
“1637 colours”
Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Eric Diratzouyan
Copywriter: Laurent Gagnière
Tuesday, June 26, 2007
"Wake up, people!"
A nova campanha da Pepsi nos Estados Unidos, é também o maior investimento da última década no lançamento de uma nova marca. A conta está a cargo da Omnicom Group's BBDO, New York. Esta campanha promete ser uma cruzada da Pepsi contra os bocejos que nos interrompem os momentos mais importantes da nossa vida: wakeuppeople.com . Custo total do lançamento 55 milhões de dólares. A guerra das colas continua.
Monday, June 25, 2007
Cannes Press Grand Prix
Category: Household: Cleaning Products
Title: KETCHUP
Advertiser/Client: PROCTER & GAMBLE
Product/Service: ULTRA TIDE STAIN REMOVER
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher
Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos
Other Credits: Designer: Aaron Padin / Art Buyer: Alli Taylor / Retoucher: Yan Apostolides
Cannes 2007
Network of the year
1. BBDO
2. DDB
3. SAATCHI & SAATCHI
Agency of the Year
1. SAATCHI & SAATCHI, New York
2. DDB, London
3. OGILVY & MATHER, Singapore
1. BBDO
2. DDB
3. SAATCHI & SAATCHI
Agency of the Year
1. SAATCHI & SAATCHI, New York
2. DDB, London
3. OGILVY & MATHER, Singapore
Cannes - Film Gold
Category: Clothing, Footwear & Accessories
Title: I FEEL PRETTY
Advertiser/Client: NIKE
Product/Service: WOMEN
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Steve Luker
Creative Director: Steve Luker
Copywriter: Sheena Brady/Alberto Ponte
Art Director: Mira Kaddoura
Agency Producer: Robyn Boardman
Account Supervisor: Teri Fildey
Production Company, City: SMUGGLER, New York
Country: USA
Director: Ivan Zacharias
Producer: Shelby Ross/Nick Landon
Editor: Filip Masek
Cannes - Film Gold
Category: Non-Alcoholic Drinks
Title: VIDEOGAME
Advertiser/Client: COCA- COLA
Product/Service: SOFT DRINK
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Dan Wieden/Jon Jay
Creative Director: Mark Fitzloff/Hal Curtis
Copywriter: Sheena Brady
Art Director: Shannon McGlothin
Agency Producer: Niki Polyocan
Account Supervisor: Kirsten Hartill/Lee Davis
Advertiser's Supervisor: David Campbell
Production Company, City: NEXUS PRODUCTIONS, London
Country: UNITED KINGDOM
Director: Smith/Foulkes
Producer: Kara McCombe/Julia Parfitt
Music - Artist/Title: AFM perform "You Give a Little Love" by Paul Williams
Other Credits: Audio Post: POP sound
Cannes Lion - Film Winner
Category: Corporate Image
Title: EVOLUTION
Advertiser/Client: UNILEVER
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Executive Creative Director: Janet Kestin/Nancy Vonk
Creative Director: Janet Kestin/Nancy Vonk
Copywriter: Tim Piper
Art Director: Tim Piper/Mike Kirkland
Agency Producer: Brenda Surminski
Account Supervisor: Aviva Groll/Sarah Kostecki
Advertiser's Supervisor: Mark Wakefield/Stephanie Hurst
Production Company, City: REGINALD PIKE, Toronto
Country: CANADA
Director: Yael Staav/Tim Piper
Producer: Jennifer Walker (Reginald Pike) Stefani Kouverianos (Soho)
D.O.P/Lighting Cameraman: Tico Poulakakis
Editor: Paul Gowan (Rogue Editorial)
Music - Artist/Title: Vapor (David Hayman/Andrew Harris)
Sound Design/Arrangement: Vapor
Post Production: Soho
Other Credits: Photography:Gabor Jurina Retoucher:Edward Cha Animation: Kevin Gibson
Friday, June 15, 2007
Tuesday, June 12, 2007
Volvo by Leonardo da Vinci
Brand: Volvo S80Agency: Memac Ogilvy & Mather Jeddah
Creative Director: Baker Sartawi
Art Director: Edward Roxas
Copywriter: Susan Al-Amudi
Graphic Designers: Roberto Marcaida
via: Ad Arena
Friday, June 8, 2007
Dixit
"I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future."
Arnold Schwarzenegger
Arnold Schwarzenegger
War Orphans
War leaves many scars.
War orphans need your help to live in peace
Somália
Iraque
Tchetchenia
Advertising Agency: Kolle Rebbe, Germany
Creative Directors: Sven Klohk, Lorenz Ritter
Art Director: Maik Beimdiek
Copywriter: Elena Bartrina y Manns
Illustrator: Eva Salzmann
Image Manipulator: Kathrin Meske
Account Handler: Alexander Duve, Jessica Gustaffson
Marketing Manager: Georg Larscheid
Image courtesy of D&AD
Via: Ads of The World
War orphans need your help to live in peace
SomáliaIraqueTchetcheniaAdvertising Agency: Kolle Rebbe, Germany
Creative Directors: Sven Klohk, Lorenz Ritter
Art Director: Maik Beimdiek
Copywriter: Elena Bartrina y Manns
Illustrator: Eva Salzmann
Image Manipulator: Kathrin Meske
Account Handler: Alexander Duve, Jessica Gustaffson
Marketing Manager: Georg Larscheid
Image courtesy of D&AD
Via: Ads of The World
3 Billion - The Business Behind Youth Culture
"There are three billion people under twenty five on this planet...this is what they are doing..."
Three Billion
Via: Angus Whines
Young Creatives 2007, Portugal
"Copo"
Apenas uma consideração pessoal, o copy parece-me muito reduzido a moralidades já gastas. Esta questão trata-se de uma problemática mais vasta e complexa do que a simples "ganância". Não é um verdadeiro "call to action" para quem pode decidir sobre estes assuntos... Contudo, mais uma vez prova-se que uma simples execução pode salvar uma ideia!
Young Creatives 2007, Portugal
Tema: Alterações climatéricas
Director de arte: Sérgio Alves
Copywriter: José Diogo
Agência: Euro RSCG
Via: The hidden persuader
Apenas uma consideração pessoal, o copy parece-me muito reduzido a moralidades já gastas. Esta questão trata-se de uma problemática mais vasta e complexa do que a simples "ganância". Não é um verdadeiro "call to action" para quem pode decidir sobre estes assuntos... Contudo, mais uma vez prova-se que uma simples execução pode salvar uma ideia!
Young Creatives 2007, Portugal
Tema: Alterações climatéricas
Director de arte: Sérgio Alves
Copywriter: José Diogo
Agência: Euro RSCG
Via: The hidden persuader
Tuesday, June 5, 2007
The Break Up
Viral da Microsoft
A relação entre o consumidor e a publicidade e a desconfiança de que ambos já não se conseguem entender
Monday, June 4, 2007
The Art Of Billy Reynolds
"Francine Bares All"
24" x 20". Oil on Canvas. ©2006
"Systemic"
24" x 20". Oil on Canvas. ©2006
Me With My Skull (With Youthful Hairline)
Oil on Canvas. 30" x 24. ©2007.
Via: Billy Reynolds
24" x 20". Oil on Canvas. ©2006
"Systemic"24" x 20". Oil on Canvas. ©2006
Me With My Skull (With Youthful Hairline)
Oil on Canvas. 30" x 24. ©2007.
Via: Billy Reynolds
Kurt is Dead
A Campanha das botas Dr. Martens está a dar tanto que falar (aliás pertence a um dos post anteriores do Marlon Brand). Para quem não sabe, esta campanha utiliza icones mortos do rock que estão no céu a usarem botas Dr. Martens - A execução da ideia está muito boa, contudo, insurgiram-se vozes e protestos por todo o lado tantos que o responsável da Marca resolveu deixar a Agência e anúnciá-lo ao mundo através deste press release, passo a citar:
"NEWS RELEASE
FOR IMMEDIATE DISTRIBUTION
DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES
Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.
As a consequence, Dr Martens has terminated its relationship with the responsible agency.
David Suddens
Chief Executive"
via: Ads of the World
"NEWS RELEASE
FOR IMMEDIATE DISTRIBUTION
DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES
Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.
Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.
As a consequence, Dr Martens has terminated its relationship with the responsible agency.
David Suddens
Chief Executive"
via: Ads of the World
WWF
Estou tentado a fazer um blog exclusivo só mesmo para anúncios da WWF
Title:Nature Can't Be Recycled.
Advertising Agency: Ogilvy & Mather, Romania
Via:Ads of the World
Thursday, May 31, 2007
Visão Junior
Agência: Y&R RedCell Portugal
Produto: Visão Júnior
Títulos: Coiote, Pateta e Homer Simpson
Redactor: José Ricardo
Director de Arte: Tico Moraes
Direcção Criativa: Tico Moraes
Ilustração: Estúdio Ogro
Account: Catarina Graça
Cliente: João de Deus
Wednesday, May 30, 2007
Budapest
Poema de Billy Collins,
The Poem - My pen moves along the page like the snout of a strange animal, shaped like a human arm and dressed in the sleeve of a loose green sweater. I watch it sniffing thepaper ceaselessly, intent as any forager that has nothing on its mind but the grubs and insects that will allow it to live another day. It wants only to be here tomorrow, dressed perhaps in a sleeve of a plaid shirt, nose pressed against the page, writing a few more dutiful lines while I gaze out the window and imagine Budapest, or some other city where I have never been
The Poem - My pen moves along the page like the snout of a strange animal, shaped like a human arm and dressed in the sleeve of a loose green sweater. I watch it sniffing thepaper ceaselessly, intent as any forager that has nothing on its mind but the grubs and insects that will allow it to live another day. It wants only to be here tomorrow, dressed perhaps in a sleeve of a plaid shirt, nose pressed against the page, writing a few more dutiful lines while I gaze out the window and imagine Budapest, or some other city where I have never been
Monday, May 28, 2007
Wednesday, May 23, 2007
Havainas in Colour
Product : Havaianas
Agency : BBDO New York
Country : United States of America
Creatives : David Lubars (Chief Creative Officer)
Bill Bruce (Chief Creative Officer)
James Clunie (Art Director)
Chuck Tso (Copywriter)
Other Credits : Art Producer: Bronwen Gilbert
Art Buyer: Bronwen Gilbert
Photography: Billy Siegrist
Retoucher: Steve Lakeman
Artist/Illustrator: Mcfaul
The ironing Service
Uma Engomadoria cria campanha com 3 peças disruptivas:
1- Um Mupi
2- Um tapete de rato
3- Press release
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Via: Invisible Red
Monday, May 21, 2007
Sunday, May 20, 2007
Your old clothes fit other people
Advertising Agency: JWT, Argentina
Creative Directors: Javier Mentasti, Ramiro Crosio, Christian Camean
Art Director: Ezequiel Orlandi
Copywriter: Damian Isaak
Photographer: Daniel Maestri
Nike Addicted, featuring Edward Norton
Agency: W+K/Amsterdam
Executive Creative Directors: Al Moseley & John Norman
Executive Producer: Elissa Singstock
Creative Directors: Alvaro Sotomayor, Hunter Hindman, Rick Condos
Art Director: Hunter Hindman
Copywriter: Rick Condos
Producer: Elissa Singstock
Assistant Producer: Orlando Wood
Production company: MJZ
Director: Dante Ariola
Producer: Natalie Hill
Editor: Andrea MacArthur (Peepshow Post London)
Voice-Over / Talent / Athletes: Edward Norton (VO) Raul Semmler (Talent)
Post-Production company: The Mill, London (post and EFX), Core 11, St. Louis (EFX)
Audio Post-Prod. company: Grand Central Studios, London
Music & agency: A-bomb, London
nikeplus
Sign Here against Global Warming
Agency: BBDO Guerrero Ortega, Makati City.
Creative Director: David Guerrero
Art Director: Joel Limchoc, Joni Caparas
Copywriter: Simon Welsh, David Guerrero
Photographer: Dindo Villaester
Thursday, May 17, 2007
Wednesday, May 16, 2007
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